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Our origins lie in a small family tailor
business Ourense, in inland
We dressed the social avant-garde
who introduced democracy to Spain.
We altered the ironed and corseted
style of the late Franco era with
relaxed volumes and natural
materials. We allowed linen to
wrinkle. Natural instead of iron.
This phrase covers the entire
philosophical dimension of the
brand, which does not only enter the
aesthetic space of fashion, but also
the ethical space. It forms part of the
Spanish mindset not only as the
concept for Adolfo Domínguez, but
also as an expression to appreciate
the intrinsic beauty of fabrics and of people.
International press positions us as
one of the most relevant European
brands at the moment. L’Uomo
Vogue dedicated a broad
monographic report to
With our Agua Fresca perfume, we
forever impacted the olfactory
memory of the entire country.
Nowadays, it is still one of the most
loved fragrances in Spain.
Once consolidated in our original market, we
opened to other markets. Currently, the brand
has over 390 stores distributed all around the
world. The main markets are Mexico and Japan.
STOCK MARKET LISTING.
The commercial success and international recognition of Adolfo Domínguez is reflected in its stock market listing. It is the first fashion brand in the country to be listed on the continuous Spanish market. A true milestone for the projection and stability of the company.
“We are sons of the land, not
owners.” We have taken on powerful
responsibilities in the design of our
collections. Since 2010, we have
abandoned raw materials obtained
through animal cruelty. We select
fabrics and manufacturing
processes that respect society and
the planet. Commitment as the
prelude to profound changes.
The global financial crisis cut off the
expansion model that Adolfo
Domínguez had been focusing on in
its lines of business. The company
started to lose money.
Adriana Domínguez took over
control of the company. Her rescue
plan is an exercise in creativity and
sacrifice. She decided to merge the
various lines into a single collection.
A return to the essence of the brand.
With a new communication strategy,
the brand recovered its previous
social relevance. The award-winning
campaign “Be older” became the “Wrinkles
are beautiful” of the modern day.
The company moved back into
profitability and became a
case study of a turn-around.
RETURN TO CREATIVITY.
The company returned to its artistic
roots with Tiziana Domínguez as
Creative Director. After years of
absence, it returned to shows with a
new proposal: models who are not
professionals and out-of-place
catwalks. It also recovered local
production through limited
collections that experiment with