OUR HISTORY

 

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      1950
     “EL FARO”
      SHIRT TAILOR.

       Our origins lie in a small family tailor
business Ourense, in inland
Galicia (Spain).

 

 

 

 

  

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1975

THE BRAND.
We dressed the social avant-garde 
who introduced democracy to Spain.
We altered the ironed and corseted
style of the late Franco era with
relaxed volumes and natural
materials. We allowed linen to
wrinkle. Natural instead of iron.

 

 
 
 
 
1984
WRINKLES ARE
BEAUTIFUL
This phrase covers the entire
philosophical dimension of the
brand, which does not only enter the
aesthetic space of fashion, but also
the ethical space. It forms part of the
Spanish mindset not only as the
concept for Adolfo Domínguez, but
also as an expression to appreciate
the intrinsic beauty of fabrics and of people.


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VOGUE.
International press positions us as
one of the most relevant European
brands at the moment. L’Uomo
Vogue dedicated a broad
monographic report to
Adolfo Domínguez. 

  

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       1990
       THE FRAGRANCE

With our Agua Fresca perfume, we
forever impacted the olfactory
memory of the entire country.
Nowadays, it is still one of the most
loved fragrances in Spain. 

 

 

1992
INTERNATIONALISATION.
Once consolidated in our original market, we 
opened to other markets. Currently, the brand
has over 390 stores distributed all around the
world. The main markets are Mexico and Japan.

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1997
STOCK MARKET LISTING.

The commercial success and international recognition of Adolfo Domínguez is reflected in its stock market listing. It is the first fashion brand in the country to be listed on the continuous Spanish market. A true milestone for the projection and stability of the company.

  

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               2000
THE COMMITMENT
        “We are sons of the land, not
          owners.” We have taken on powerful 
responsibilities in the design of our
collections. Since 2010, we have
abandoned raw materials obtained
through animal cruelty. We select
fabrics and manufacturing
processes that respect society and
the planet. Commitment as the
prelude to profound changes.

 

  

2008
THE CRISIS.

The global financial crisis cut off the
expansion model that Adolfo
Domínguez had been focusing on in
its lines of business. The company
started to lose money.

 

 

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2017

NEW ERA.

Adriana Domínguez took over
control of the company. Her rescue
plan is an exercise in creativity and
sacrifice. She decided to merge the
various lines into a single collection.
A return to the essence of the brand.
With a new communication strategy,
the brand recovered its previous
social relevance. The award-winning
campaign “Be older” became the “Wrinkles
are beautiful” of the modern day.
The company moved back into
profitability and became a
case study of a turn-around.

     2019 

RETURN TO CREATIVITY.

The company returned to its artistic
roots with Tiziana Domínguez as
Creative Director. After years of
absence, it returned to shows with a
new proposal: models who are not
professionals and out-of-place
catwalks. It also recovered local
production through limited
collections that experiment with
cutting-edge design.

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