2020 may have been a highly memorable year in every industry, but that would not mean that it bears repeating, particularly regarding the fashion arena. Yes, everyone got extremely handy at picking out runway designs on a flat screen and handling a remote with utter finesse. But, while these might be good attributes to acquire, nothing beats seeing the models strut their stuff live and in person. With the shots set to hit a high mark, runways will eventually open again, and buyers will be there salivating.
Some of those hungry buyers who can’t wait to see and get their mitts on the 2021 looks are well-known names indeed. Take, for example, the Fashion Director of the iconic Saks Fifth Avenue, Roopal Patel. Then there’s Brigitte Chartrand, the Vice President of Womenswear buying at Ssense. Tiffany Hsu has the eagle eye that gets the prized looks for Mytheresa. Meanwhile, Shopbop’s fashion director title belongs to Caroline Maguire. All of these redoubtable ladies will be in hot competition to find and acquire the most cutting-edge and contemporary looks for their respective brick and mortar and online venues.
Key Takeaways:
- The runways were largely digitalized last year. So buyers had to adjust how they viewed their options.
- Major names in fashion buying include Roopal Patel, the fashion director at the legendary Saks Fifth Avenue.
- Another big name is Brigette Chartrand, who is the vice president for womenswear buying at SSENSE.
“In other words: This is what we’ll be wearing post-pandemic.”
Read more: https://fashionista.com/2021/03/what-the-buyers-are-buying-fall-2021
